About Us | Elk Ivory Jewelry

The Jensen family founded Jensen Jewelers in 1956, opening their first store in downtown Twin Falls, Idaho. Their oldest son, John, came to work for the company in 1972, and along with his wife, Anna Dee, purchased the company from his parents in 1986. Don remained a supportive advisor until his passing in 2004, while John and Anna Dee's daughter, Sara, joined the family business that same year.

With more than 50 years in the business, we can help you shine

Jensen Jewelers is still a privately owned company, growing from that first location in Twin Falls to fifteen stores across four states, including Idaho, Montana, Nevada, and Wyoming. Despite that growth, we are still headquartered just down the street from where the company began, proudly employing over 100 people.

Jensen Jewelers is a proud member of Leading Jewelers Guild, Jewelers of America, Jewelers Security Alliance and the Diamond Council of America.


Leading Jewelers Guild is a strategic alliance of independent jewelers that develops competitive advantages for its members.

The Diamond Council of America (DCA) was founded in 1944 as a forum to educate jewelry sales professionals about diamonds and gems.

Jewelers of America is the national trade association for businesses serving the fine jewelry retail marketplace. Our primary purpose is to promote consumer confidence in the jewelry industry.

Jewelers' Security Alliance (JSA) is a non-profit trade association with 21,000 members that has been providing crime information and assistance to the jewelry industry and law enforcement since 1883.